Job Assistant set out to develop a Two-Ecosystem Platform—two interconnected applications designed to facilitate hiring for small businesses and job seekers. The goal was to create a seamless and efficient solution where businesses could easily find and hire candidates, while job seekers could quickly connect with potential employers.
[1 Product Summary]
→ Digital Strategy → UX/UI Design → Usability Testing
Scope of Work:
→ Application → Website → Advertising banners
Type:
24 months, 2022 -2024
Time:
[2 goal]
Challenges
Tight deadlines
The MVP required rapid execution without compromising quality.
Seamless app integration
The two applications had to function as a single, cohesive ecosystem.
Feature innovation
The strategy had to attract users quickly and convert them into paying customers.
Competitive differentiation
The platform needed unique features not found in competitors’ apps to stand out in a crowded market.
User experience optimization
The apps needed to be intuitive and engaging to retain users and drive premium subscriptions.
UX Strategy
I was chosen for this project because of my spatial and strategic thinking, which helps me identify potential issues that my team might encounter.
Leadership
Additionally, my team needed a clear project structure and plan, as well as knowledge of the psychology of influencing people and marketing psychology hooks, to enable the client to achieve profitability as quickly as possible.
Why was I chosen for this project?
[3 action]
Scope of work
UX Research
→ Competitive Analysis → User Personas → User Interviews & Surveys → Market Research
She can simultaneously execute complex projects for clients and support her team members. She always advises and listens.
Marina is a supportive and proactive Senior UX Designer. She clearly communicates the scope of tasks and feedback, which positively impacts motivation. I highly recommend working with her.
Marlena Norowska,
Junior UX/UI Designer, It house
I had a pleasure to work with Marina on many projects. She definitely has a "team lead" spirit and a creative way to express her ideas
Marina is also open to receive feedback and brainstorm during our calls, but most importantly - she is a very comitted employee.
Karolina Blonska,
UX Writer, It house
[4 Result]
Impact & results
13
%
Enhanced user journey workflows, increasing customer retention by 13% and boosting engagement.
26
%
Created and standardized scalable Design Systems, reducing feature development time by 26% and ensuring brand consistency.
5
Usability tests were conducted throughout the project. I conducted them every 3 months
24
%
Cross-Team Collaboration – Bridged the gap between designers and developers, reducing iteration cycles by 24% and streamlining communication.
14
%
Process Improvement – Optimized design workflows, cutting project timelines by 14% and improving productivity.